# Prisol > Prisol helps brands improve their visibility across traditional search engines and AI-powered search experiences — through SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), entity optimization and digital PR. Company facts: Prisol Soft Technologies Private Limited. Founder: Prithvi Somavarapu (Founder & CEO). Location: Hyderabad, Telangana, India. Website: https://prisol.org/. Contact: prithvi@prisol.org, +91 85550 87350. Prisol does not guarantee rankings or inclusion in any AI platform's answers. ## Quick answers - What is Prisol? An AI search visibility and SEO agency in Hyderabad, India (Prisol Soft Technologies Private Limited), founded by Prithvi Somavarapu. It helps businesses get found, cited and recommended in Google and in AI answer engines such as ChatGPT, Gemini, Perplexity, Microsoft Copilot and Google AI Overviews. - What services does Prisol offer? SEO, technical SEO, content strategy, answer engine optimization (AEO), generative engine optimization (GEO, also called LLM optimization), AI search optimization, AI visibility monitoring, entity optimization, brand mention building and digital PR, typically starting with an AI Visibility Audit. - Who is Prisol for? SaaS companies, e-commerce brands, B2B firms, startups, enterprises and marketing agencies whose buyers research online before they enquire. - How does Prisol improve visibility in AI search? By making pages crawlable by search and AI crawlers, writing direct answers to buyers' questions (AEO), keeping brand facts consistent across the web, earning credible third-party mentions (GEO), and measuring how AI answers mention and cite the brand with repeated prompt sampling (https://prisol.org/methodology/). - How is Prisol different from a traditional SEO agency? It covers rankings and organic traffic like an SEO agency, and also optimizes and measures how AI systems describe and cite a brand, without promising rankings or AI citations. - What are AEO and GEO? AEO structures content so search features and AI assistants can extract and attribute a direct answer. GEO improves how generative AI systems mention, cite and describe a brand across all the sources they draw on (https://prisol.org/comparisons/aeo-vs-geo/). A complete list of indexable URLs is in the XML sitemap: https://prisol.org/sitemap.xml ## Start here - [Home](https://prisol.org/): What Prisol does and how to get an AI Visibility Audit. - [All services](https://prisol.org/services/): Every Prisol service, grouped into search foundations, AI search and authority. - [Learning centre](https://prisol.org/learn/): Structured guides on SEO, AEO, GEO, AI search, entity SEO and technical SEO. ## AI Search Visibility - [AI Search Visibility](https://prisol.org/ai-search-visibility/): AI search visibility is how findable, citable and accurately described your brand is in Google and AI answer engines. Learn how it works and how to improve it. - [What is AI search visibility?](https://prisol.org/ai-search-visibility/what-is-ai-search-visibility/): AI search visibility explained — the five outcomes it covers, how it differs from rankings, how it is measured, and what a business can realistically influence. - [How AI search works](https://prisol.org/ai-search-visibility/how-ai-search-works/): How AI search engines turn a question into a cited answer — query rewriting, retrieval, grounding and citation — and what that means for which brands appear. - [Brand visibility in AI answers](https://prisol.org/ai-search-visibility/brand-visibility/): How AI answers mention, describe and recommend brands: the signals behind it, common inaccuracies, and how to audit and improve how AI describes you. - [AI search strategy](https://prisol.org/ai-search-visibility/ai-search-strategy/): A six-step framework for an AI search visibility strategy: prompts, baseline, priorities, content, authority and measurement, with realistic timelines. ## Services - [Search Engine Optimization](https://prisol.org/services/seo/): SEO services from Prisol in Hyderabad — audits, keyword research, technical fixes, on-page optimization, internal linking and topical authority built to last. - [Technical SEO](https://prisol.org/services/technical-seo/): Technical SEO audits and fixes: crawlability, rendering, indexation, site architecture, Core Web Vitals, structured data, migrations and AI crawler access. - [Content Strategy & Optimization](https://prisol.org/services/content-strategy/): Content strategy for search and AI answers — topic maps, editorial plans, briefs, original research and content refreshes that build real authority. - [AI Search Optimization](https://prisol.org/ai-search-optimization/): AI search optimization helps your brand appear accurately in answers from ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews. See how it works. - [Answer Engine Optimization](https://prisol.org/answer-engine-optimization/): Answer engine optimization (AEO) structures your content so search and AI engines can extract, quote and attribute clear answers to your buyers' questions. - [Generative Engine Optimization](https://prisol.org/generative-engine-optimization/): Generative engine optimization (GEO) improves how often and how accurately AI answers mention, cite and recommend your brand, through entities and references. - [AI Visibility](https://prisol.org/ai-visibility/): AI visibility monitoring tracks how ChatGPT, Gemini, Perplexity and Copilot mention, cite and recommend your brand versus competitors — with honest caveats. - [Entity Optimization](https://prisol.org/services/entity-optimization/): Entity optimization makes your brand's facts clear and consistent across your site, schema and the web, so search engines and AI describe you accurately. - [Brand Mention Building](https://prisol.org/services/brand-mention-building/): Brand mention building earns accurate mentions of your brand on the review sites, directories, comparisons and communities AI answers rely on — without spam. - [Digital PR](https://prisol.org/services/digital-pr/): Digital PR earns editorial coverage and expert citations for your brand through data, expertise and genuine news — building authority for search and AI answers. - [AI Visibility Audit](https://prisol.org/ai-visibility-audit/): Request an audit of how a brand appears across Google and AI answer engines. ## Platforms - [AI search platforms](https://prisol.org/platforms/): How ChatGPT, Google AI Overviews, AI Mode, Perplexity, Gemini and Microsoft Copilot find and cite sources — and how to improve your brand's visibility in each. - [ChatGPT optimization](https://prisol.org/platforms/chatgpt-optimization/): How ChatGPT search finds and cites sources, which OpenAI crawlers matter, and practical steps to improve how ChatGPT represents your brand — without guarantees. - [Google AI Overviews optimization](https://prisol.org/platforms/google-ai-overviews-optimization/): How Google AI Overviews choose supporting links, Google's eligibility rules, how clicks are reported, and practical steps to improve your chance of a citation. - [Google AI Mode optimization](https://prisol.org/platforms/google-ai-mode-optimization/): How Google AI Mode differs from AI Overviews, how it finds sources through query fan-out, and how to make content useful across multi-step searches. - [Perplexity optimization](https://prisol.org/platforms/perplexity-optimization/): How Perplexity finds and cites sources, the difference between PerplexityBot and Perplexity-User, and practical steps to improve how often your pages are cited. - [Gemini optimization](https://prisol.org/platforms/gemini-optimization/): How Google's Gemini app uses Google Search to ground answers, what Google-Extended controls, and how to improve how Gemini finds and describes your brand. - [Microsoft Copilot optimization](https://prisol.org/platforms/microsoft-copilot-optimization/): How Microsoft Copilot grounds answers in Bing, why Bing Webmaster Tools and IndexNow matter, and how to track Copilot citations in Bing's AI reports. ## Solutions - [Solutions by business type](https://prisol.org/solutions/): How AI search visibility work differs for SaaS, e-commerce, B2B, startups, enterprises and agencies — the problems, priorities and starting points for each. - [SaaS](https://prisol.org/solutions/saas/): How SaaS companies get recommended in AI answers — category association, comparison visibility, documentation, reviews and product facts AI assistants rely on. - [E-commerce](https://prisol.org/solutions/ecommerce/): How e-commerce brands improve product discovery in AI answers and Google's AI features — consistent product data, reviews, category pages and shopping. - [B2B](https://prisol.org/solutions/b2b/): How B2B firms build authority in search and AI answers: expertise signals, industry mentions, entity clarity and decision-stage content for long buying cycles. - [Startups](https://prisol.org/solutions/startups/): How startups build search and AI visibility efficiently — the minimum foundations, getting into category conversations early, and what to postpone until later. - [Enterprise](https://prisol.org/solutions/enterprise/): How large organisations manage AI search visibility across brands, markets and teams: governance, entity consistency at scale, technical SEO and measurement. - [Marketing agencies](https://prisol.org/solutions/marketing-agencies/): How marketing and SEO agencies can add AI search visibility — AEO, GEO and AI visibility measurement — for their clients, with specialist support from Prisol. ## Learn - [AI Search Guides: How AI Answers Work](https://prisol.org/learn/ai-search/): How AI answer engines find, use and cite web content — and what that means for brands. - [AEO Guides: Answer Engine Optimization](https://prisol.org/learn/aeo/): Answer Engine Optimization: structuring content so it can be extracted and quoted as an answer. - [GEO Guides: Generative Engine Optimization](https://prisol.org/learn/geo/): Generative Engine Optimization: earning mentions and citations in AI-generated answers. - [SEO Guides & Tutorials](https://prisol.org/learn/seo/): Search engine optimization: on-page, off-page, content and authority. - [Entity SEO Guides & Tutorials](https://prisol.org/learn/entity-seo/): How search engines and AI systems understand brands, people and products as entities — and how to make yours unambiguous. - [Technical SEO Guides & Tutorials](https://prisol.org/learn/technical-seo/): Crawling, rendering, indexing and crawler access — for search engines and AI crawlers alike. - [All insights](https://prisol.org/insights/): Every Prisol article, newest first. - [Brand entity consistency checklist: a step-by-step audit](https://prisol.org/insights/brand-entity-consistency-checklist/): A practical checklist to audit and fix how your brand is described across your website, structured data, profiles and directories — for search and AI. - [How to earn citations in AI answers](https://prisol.org/insights/how-to-earn-citations-in-ai-answers/): Evidence-based ways to make your pages more likely to be cited in AI answers from Perplexity, ChatGPT, Google AI Overviews and Copilot — and what to avoid. - [How to measure AI share of voice: a step-by-step method](https://prisol.org/insights/how-to-measure-ai-share-of-voice/): How to measure AI share of voice: mention, recommendation and citation share across ChatGPT, Gemini, Perplexity and Copilot, with worked maths. - [JavaScript rendering and AI crawlers: make sure your content is visible](https://prisol.org/insights/javascript-rendering-ai-crawlers/): Why JavaScript-only content can be invisible to some crawlers, how to test your pages, and the rendering approaches that keep them readable by search and AI. - [Structured data for AEO: what schema markup does — and doesn't do](https://prisol.org/insights/structured-data-for-aeo/): How structured data supports AEO, which schema types are worth implementing, Google's rules, and why markup alone won't get you into AI answers. - [Topical authority: how to plan topic clusters that search and AI trust](https://prisol.org/insights/topical-authority-topic-clusters/): How to build topical authority with topic clusters — mapping questions, hub and supporting pages, internal links and upkeep — for search and AI retrieval. - [What is entity SEO? How search and AI understand brands](https://prisol.org/insights/what-is-entity-seo/): Entity SEO in plain English: what entities are, how search engines and AI connect them to facts, and how to make your brand a clear, consistent entity. - [Zero-click search and AI summaries: what the evidence says](https://prisol.org/insights/zero-click-search-ai-summaries/): What independent research says about clicks when AI summaries appear in Google, how to interpret it, and what it means for SEO and AI visibility strategy. - [AI crawlers and robots.txt: which bots do what, and what to allow](https://prisol.org/insights/ai-crawlers-robots-txt/): OAI-SearchBot, GPTBot, ChatGPT-User, PerplexityBot, Google-Extended and more — what each AI crawler does, and how to set robots.txt rules deliberately. - [Answer engine optimization: how to write answers machines can extract](https://prisol.org/insights/answer-engine-optimization-guide/): A practical guide to answer engine optimization — how to structure pages so search and AI engines can find, extract and attribute your answers. - [How to measure AI visibility — and what you can't measure](https://prisol.org/insights/how-to-measure-ai-visibility/): A method for measuring brand visibility in ChatGPT, Gemini, Perplexity and Copilot — prompt sampling, the metrics that matter, and the limits to report. - [Off-page SEO today: from link building to earned authority](https://prisol.org/insights/off-page-seo-earned-authority/): Off-page SEO has moved from volume link building to earned authority — links, mentions and citations that also shape AI answers. What to do and what to stop. - [What is generative engine optimization (GEO)? A practical definition](https://prisol.org/insights/what-is-generative-engine-optimization/): Generative engine optimization explained — what GEO is, how it differs from SEO and AEO, what it can influence, and where its limits are. ## Comparisons - [Comparisons](https://prisol.org/comparisons/): Clear side-by-side comparisons of SEO, AEO, GEO, AI search optimization, AI platforms, citations, mentions, backlinks and the metrics used to measure them. - [SEO vs AEO vs GEO](https://prisol.org/comparisons/seo-vs-aeo-vs-geo/): SEO, AEO and GEO compared — what each optimizes, how success is measured, the main tactics and how they fit together in an AI search visibility strategy. - [AEO vs GEO](https://prisol.org/comparisons/aeo-vs-geo/): AEO and GEO compared — scope, tactics, measurement and examples — and how to decide which matters more for your brand's visibility in AI answers. - [Traditional SEO vs AI search optimization](https://prisol.org/comparisons/traditional-seo-vs-ai-search-optimization/): How traditional SEO and AI search optimization differ in goals, signals, measurement and tactics — and what stays exactly the same. - [ChatGPT vs Perplexity](https://prisol.org/comparisons/chatgpt-vs-perplexity/): ChatGPT search and Perplexity compared from a brand's perspective — source discovery, crawlers, citations, measurement and what to optimise on each. - [AI citations vs brand mentions](https://prisol.org/comparisons/ai-citations-vs-brand-mentions/): AI citations and brand mentions compared — what each means, what drives it, how to measure it, and why a brand can have one without the other. - [Backlinks vs brand mentions](https://prisol.org/comparisons/backlinks-vs-brand-mentions/): Backlinks and brand mentions compared — how each supports search rankings and AI visibility, how to earn them legitimately and how to measure them. - [SEO metrics vs AI visibility metrics](https://prisol.org/comparisons/seo-metrics-vs-ai-visibility-metrics/): Which metrics measure SEO and which measure AI visibility: rankings and clicks versus mention, recommendation and citation share, and how to report both. ## Research and methodology - [Research](https://prisol.org/research/): A clearly labelled library of platform documentation, independent studies and academic research on AI search, citations and visibility — with Prisol's notes. - [Methodology](https://prisol.org/methodology/): The workflow Prisol uses to assess, optimize and measure brand visibility across search engines and AI answers: prompts, sampling, diagnosis and reporting. ## Company - [About](https://prisol.org/about/): Who we are, what we solve and how we work. - [Contact](https://prisol.org/contact/): Email, phone, office address and contact form. - [Careers](https://prisol.org/careers/): Open roles in Hyderabad. - [Case studies](https://prisol.org/case-studies/): Clients Prisol has worked with and how results are reported. - [Prithvi Somavarapu](https://prisol.org/authors/prithvi-somavarapu/): Founder & CEO, Prisol — author profile and published work. - [Privacy policy](https://prisol.org/privacy-policy/): How Prisol handles personal data. - [Terms and conditions](https://prisol.org/terms-and-conditions/): Terms for using prisol.org. ## Free tools - [Free tools](https://prisol.org/tools/): All free SEO and AI search tools from Prisol. - [AI Crawler Checker](https://prisol.org/tools/ai-crawler-checker/): See whether ChatGPT, Perplexity, Claude, Google and Bing crawlers can access your site — robots.txt, meta tags and firewall. - [AI Robots.txt Generator](https://prisol.org/tools/ai-robots-txt-generator/): Choose which AI crawlers to allow or block — for example, visible in AI search but opted out of training — and get a ready-to-use robots.txt. - [llms.txt Generator](https://prisol.org/tools/llms-txt-generator/): Create an llms.txt file — a plain summary of your company and key pages for AI tools — in the llmstxt.org format. - [SERP Simulator](https://prisol.org/serp-simulator/): Preview how your title tag and meta description may look in Google on desktop and mobile, with pixel-width checks. ## Optional - [Glossary](https://prisol.org/glossary/): 26 plain-English definitions of SEO and AI search terms. - [Answer Engine Optimization (AEO)](https://prisol.org/glossary/aeo/): Structuring content so search features and AI assistants can find a direct answer on your page, extract it accurately and credit you. - [AI Citations](https://prisol.org/glossary/ai-citations/): Links to sources shown alongside an AI-generated answer, crediting the pages the answer drew on. - [AI Mode](https://prisol.org/glossary/ai-mode/): Google's conversational search experience, where an AI-generated answer with links replaces the list of results and users can ask follow-up questions. - [AI Search](https://prisol.org/glossary/ai-search/): Search experiences where an AI system reads sources and writes an answer, instead of only returning a list of links. - [AI Search Visibility](https://prisol.org/glossary/ai-search-visibility/): How findable, citable and accurately described your brand is in AI-generated answers as well as traditional search results. - [Brand Citations](https://prisol.org/glossary/brand-citations/): Listings or references that state your business details — typically name, address and phone — on directories, maps and data sources. - [Brand Entity](https://prisol.org/glossary/brand-entity/): Your brand as search engines and AI systems understand it: a distinct thing connected to facts like its category, products, people and location. - [Brand Mentions](https://prisol.org/glossary/brand-mentions/): References to your brand on websites you don't own — whether or not they include a link to your site. - [Citation Share](https://prisol.org/glossary/citation-share/): The proportion of sources cited in sampled AI answers that are your own pages. - [Digital PR](https://prisol.org/glossary/digital-pr/): Earning online coverage, mentions and links from publications by offering journalists something genuinely newsworthy — data, expertise or a useful resource. - [Entity SEO](https://prisol.org/glossary/entity-seo/): Helping search engines and AI systems recognise your brand, people and products as distinct things with clear, consistent facts. - [Generative Engine Optimization (GEO)](https://prisol.org/glossary/geo/): Improving how AI systems that write answers mention, cite and describe your brand — through clear entities, original information and credible third-party references. - [Google AI Overviews](https://prisol.org/glossary/google-ai-overviews/): AI-generated summaries that appear at the top of some Google search results, with links to supporting web pages. - [Information Retrieval](https://prisol.org/glossary/information-retrieval/): The science of finding the most relevant documents for a query from a large collection — the foundation of both search engines and AI search. - [Knowledge Graph](https://prisol.org/glossary/knowledge-graph/): A database of entities and the relationships between them that search engines use to understand facts about people, places, organisations and things. - [Large Language Models (LLMs)](https://prisol.org/glossary/large-language-models/): AI models trained on very large amounts of text to understand and generate language — the technology behind ChatGPT, Gemini and Copilot. - [NAP Consistency](https://prisol.org/glossary/nap-consistency/): Keeping your business Name, Address and Phone number identical everywhere they appear online. - [Retrieval-Augmented Generation (RAG)](https://prisol.org/glossary/retrieval-augmented-generation/): An AI technique where the system first retrieves relevant documents, then generates an answer based on them. - [Schema Markup](https://prisol.org/glossary/schema-markup/): Structured data written using the Schema.org vocabulary — the most common way to describe page content for search engines. - [Search Intent](https://prisol.org/glossary/search-intent/): The goal behind a search — what the person actually wants to learn, compare, find or do. - [Semantic Search](https://prisol.org/glossary/semantic-search/): Search that matches the meaning of a query, not just its exact words. - [Search Engine Optimization (SEO)](https://prisol.org/glossary/seo/): Making a website easy for search engines to crawl, understand and trust, so its pages appear for the searches that matter to the business. - [Share of Voice](https://prisol.org/glossary/share-of-voice/): Your brand's share of visibility in a market compared with competitors — in AI search, the share of sampled answers that mention or recommend you. - [Structured Data](https://prisol.org/glossary/structured-data/): Code added to a web page that labels its content in a standard format, so machines can understand exactly what the page describes. - [Topical Authority](https://prisol.org/glossary/topical-authority/): Being a dependable, in-depth source on a subject — shown by thorough, accurate coverage and recognition from others. - [Zero-Click Search](https://prisol.org/glossary/zero-click-search/): A search where the person gets their answer on the results page or in an AI answer, without clicking through to any website. - [Archived case study: Diwali 2016 event blog (on-page & off-page)](https://prisol.org/case-studies/diwali-2016-event-blog/): An archived 2016 case study of a seasonal Diwali blog — the keyword, on-page and link tactics used then, with notes on what no longer applies.