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PRISOL

AI Search Optimization

AI search optimization services for ChatGPT, Gemini and AI Overviews

Buyers now ask ChatGPT, Gemini, Perplexity and Copilot the questions they used to type into Google. AI search optimization is how you make sure your brand is part of those answers — accurately.

Get an AI Visibility Audit What’s included

The problem

What changes when answers are generated

  1. 01 Buyers can get a complete answer — including a shortlist of vendors — without clicking a single result.
  2. 02 An AI answer may mention your brand, cite your page, recommend a competitor or omit you entirely, and each is a different outcome.
  3. 03 Answers vary by platform, by wording and over time, so a single "ranking" no longer describes your visibility.
  4. 04 Out-of-date or inconsistent information about your company can be repeated back to buyers.

Explained

Search now has more than one results page

For two decades, being found online meant ranking in a list of links. Today a buyer might see that list, an AI Overview above it, a conversational answer in ChatGPT or Copilot, or a cited summary in Perplexity. Each of these is a place where your brand can be mentioned, cited as a source, recommended — or left out.

AI search optimization is the umbrella for the work that improves those outcomes:

Discipline Primary question Unit of success
SEO Can people find our pages in search results? Rankings, clicks
AEO Can an engine extract a clear answer from our page? Featured answers, accurate quotes
GEO Does the wider web give AI systems reasons to mention us? Mentions, citations, recommendations
AI visibility How do AI answers describe us, and is it changing? Share of answers across sampled prompts

What we know — and what we don’t

AI search products that browse the web generally retrieve pages through a search index or their own crawler, then summarise what they find. That means crawlability, clarity and authority — the fundamentals of good SEO — remain the inputs most within your control. The exact way any platform selects sources is not public and changes often, so we avoid claims about secret ranking factors and focus on what can be tested and observed.

Prisol’s approach

Our AI Search Optimization approach

Treat AI search as a set of surfaces

Google rankings, AI Overviews, ChatGPT search, Perplexity and Copilot use different retrieval and presentation. We look at each one rather than assuming they behave alike.

Strengthen the foundation first

Crawlable pages, clean structure and accurate entity information help every surface at once. That is where we start.

Optimise answers and authority together

AEO makes your pages easy to extract; GEO builds the mentions and references that make you worth recommending. Both are needed.

Measure with samples, report with caveats

We track a defined set of prompts across platforms over time and report trends, not one-off screenshots.

Deliverables

AI Search Optimization deliverables

Scope is agreed per engagement. These are the standard components.

  • AI visibility baseline

    How your brand and competitors appear for a defined set of buyer prompts across major AI platforms, with sources cited.

  • Entity review

    How consistently your company is described across your site, structured data, business profiles and third-party sources.

  • Answer-ready page plan

    Prioritised improvements to the pages most likely to be retrieved for your key questions.

  • Citation opportunity map

    The third-party sources AI answers already cite in your category, and where your brand is missing from them.

  • Crawler access review

    Confirmation that the AI search crawlers you want can reach your content.

  • Ongoing monitoring

    Monthly prompt tracking with changes, wins and new gaps explained.

Process

Our AI Search Optimization process

  1. Step 1

    Discover

    Understand your market, buyers, competitors and the questions that lead to a purchase.

  2. Step 2

    Analyze

    Baseline your search and AI visibility; identify gaps in content, entity data and citations.

  3. Step 3

    Optimize

    Improve technical access, answer-ready content and off-site authority.

  4. Step 4

    Measure

    Track rankings, organic traffic, prompt-level visibility, citations and business outcomes.

In practice

AI Search Optimization example scenarios

Illustrations of the kind of work involved — not client results.

An honest limit. No one controls what an AI model says. Platforms change their systems frequently and answers vary between runs. We work on the inputs that are known to matter — accessible, accurate, authoritative content and references — and report results as trends from repeated sampling.

Correcting how a brand is described

AI answers describe a company using a product line it discontinued. We update the site, structured data and key third-party profiles so current, consistent facts are available to retrieve.

Getting into the comparison

A SaaS product is absent from AI-generated "best tools for…" answers. The citation map shows which review sites and comparison articles those answers draw on, and we work on genuine presence there.

FAQ

AI Search Optimization FAQs

Is AI search optimization the same as AI SEO?
They overlap. “AI SEO” is often used loosely for any SEO work involving AI. AI search optimization is more specific: improving how your brand is found, described and cited in AI-generated answers, by combining technical SEO, answer engine optimization (AEO) and generative engine optimization (GEO).
What is AI search optimization?
AI search optimization is the practice of improving how a brand is found, described and cited in AI-generated answers from tools like ChatGPT, Google Gemini and AI Overviews, Perplexity and Microsoft Copilot. It combines technical SEO, answer engine optimization and generative engine optimization.
How can a business improve its visibility in ChatGPT?
Make sure OAI-SearchBot can crawl your site, publish clear and specific pages that answer buyer questions, keep your company information consistent everywhere, and earn genuine mentions on sources ChatGPT's search tends to cite in your category. There is no paid or technical shortcut to inclusion.
Is AI search optimization different from SEO?
It builds on SEO rather than replacing it. The main differences are the unit of success (a mention, citation or recommendation in an answer rather than a ranking position) and the greater weight on entity consistency and third-party references.
Which AI platforms do you cover?
We monitor ChatGPT, Google Gemini and AI Overviews, Perplexity and Microsoft Copilot as standard, and add others where they matter in your market.

Services related to AI Search Optimization

Service Answer Engine Optimization Service Generative Engine Optimization Service AI Visibility

GEO

How to earn citations in AI answers

Evidence-based ways to make your pages more likely to be cited in AI answers from Perplexity, ChatGPT, Google AI Overviews and Copilot — and what to avoid.

See also: case studies · contact us · all services

Learn more about AI Search Optimization

AI Visibility Audit

Is your brand visible where your customers are searching?

Our AI Visibility Audit shows how you appear across Google and AI answer engines today, and what to fix first.

Prefer email? prithvi@prisol.org