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Learning centre · Entity SEO

Entity SEO Guides & Tutorials

Search engines and AI models reason about things — companies, people, products, places — not just keywords. Entity SEO makes sure the facts about your brand are clear, consistent and connected wherever they appear.

Guides

Start with

What is entity SEO? How search and AI understand brands

Entity SEO is the practice of helping search engines and AI systems recognise your brand — and the people, products and places connected to it — as distinct entities with clear, consistent facts. It focuses on precise descriptions, consistent information across the web, accurate structured data and corroboration by independent sources.

Entity SEO terms to know

Brand Entity
Your brand as search engines and AI systems understand it: a distinct thing connected to facts like its category, products, people and location.
Entity SEO
Helping search engines and AI systems recognise your brand, people and products as distinct things with clear, consistent facts.
Knowledge Graph
A database of entities and the relationships between them that search engines use to understand facts about people, places, organisations and things.
NAP Consistency
Keeping your business Name, Address and Phone number identical everywhere they appear online.
Structured Data
Code added to a web page that labels its content in a standard format, so machines can understand exactly what the page describes.

Put Entity SEO into practice

AI Visibility Audit

Is your brand visible where your customers are searching?

Our AI Visibility Audit shows how you appear across Google and AI answer engines today — and what to fix first.

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