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Learning centre · GEO

GEO Guides: Generative Engine Optimization

Generative engine optimization is about how AI systems that write answers represent your brand — whether they mention you, cite you and describe you accurately. That depends on your own content and on what the rest of the web says about you.

Guides

Start with

How to earn citations in AI answers

AI answers cite pages that were retrieved for the question and that contain clear, specific, credible information directly relevant to it. To earn more citations: make sure AI search crawlers can access your pages, answer specific questions directly near the top of sections, include original facts and evidence, keep information current, and cover the sub-questions people ask around a topic.

GEO terms to know

AI Citations
Links to sources shown alongside an AI-generated answer, crediting the pages the answer drew on.
Brand Mentions
References to your brand on websites you don't own — whether or not they include a link to your site.
Citation Share
The proportion of sources cited in sampled AI answers that are your own pages.
Generative Engine Optimization (GEO)
Improving how AI systems that write answers mention, cite and describe your brand — through clear entities, original information and credible third-party references.
Retrieval-Augmented Generation (RAG)
An AI technique where the system first retrieves relevant documents, then generates an answer based on them.

Put GEO into practice

AI Visibility Audit

Is your brand visible where your customers are searching?

Our AI Visibility Audit shows how you appear across Google and AI answer engines today — and what to fix first.

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