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SEO, AEO and GEO guides: learn how search and AI find brands.
SEO, AEO and GEO are related but different disciplines. These guides explain each one in plain English — what it is, how it works, what you can influence and what you can’t — with examples and links to the evidence.
Topics
- 3 guides AI Search How AI answer engines find, use and cite web content — and what that means for brands. Browse
- 2 guides AEO Answer Engine Optimization: structuring content so it can be extracted and quoted as an answer. Browse
- 2 guides GEO Generative Engine Optimization: earning mentions and citations in AI-generated answers. Browse
- 2 guides SEO Search engine optimization: on-page, off-page, content and authority. Browse
- 2 guides Entity SEO How search engines and AI systems understand brands, people and products as entities — and how to make yours unambiguous. Browse
- 2 guides Technical SEO Crawling, rendering, indexing and crawler access — for search engines and AI crawlers alike. Browse
Start here
A reading path from zero.
New to AI search? Read these in order. Each takes ten minutes or less.
- 01 How AI search works AI Search
- 02 What is AI search visibility? AI Search
- 03 SEO vs AEO vs GEO Comparison
- 04 Answer engine optimization: how to write answers machines can extract Guide
- 05 What is generative engine optimization (GEO)? A practical definition Guide
- 06 What is entity SEO? How search and AI understand brands Guide
- 07 How to measure AI visibility — and what you can't measure Guide
- 08 AI search strategy AI Search
Reference
- GlossaryPlain-language definitions of SEO and AI search terms.
- ComparisonsClear side-by-side comparisons of SEO, AEO, GEO, AI search optimization, AI platforms, citations, mentions, backlinks and the metrics used to measure them.
- ResearchA clearly labelled library of platform documentation, independent studies and academic research on AI search, citations and visibility — with Prisol's notes.
- InsightsAll articles from Prisol.
AI Visibility Audit
Is your brand visible where your customers are searching?
Our AI Visibility Audit shows how you appear across Google and AI answer engines today — and what to fix first.
Prefer email? prithvi@prisol.org