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Learning centre · AEO

AEO Guides: Answer Engine Optimization

Answer engine optimization works at the level of the passage: is there a clear, specific, attributable answer on your page for the question someone asked? These guides show how to write and structure answers that search features and AI assistants can extract.

Guides

Start with

Structured data for AEO: what schema markup does — and doesn't do

Structured data is machine-readable code — usually JSON-LD using Schema.org vocabulary — that describes what a page contains. It helps search engines understand entities and can make pages eligible for some rich results. It must match visible content, and it does not by itself earn placement in AI answers: Google says no special schema is needed for AI Overviews or AI Mode.

AEO terms to know

Answer Engine Optimization (AEO)
Structuring content so search features and AI assistants can find a direct answer on your page, extract it accurately and credit you.
Schema Markup
Structured data written using the Schema.org vocabulary — the most common way to describe page content for search engines.
Search Intent
The goal behind a search — what the person actually wants to learn, compare, find or do.
Structured Data
Code added to a web page that labels its content in a standard format, so machines can understand exactly what the page describes.
Zero-Click Search
A search where the person gets their answer on the results page or in an AI answer, without clicking through to any website.

Put AEO into practice

AI Visibility Audit

Is your brand visible where your customers are searching?

Our AI Visibility Audit shows how you appear across Google and AI answer engines today — and what to fix first.

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