Entity SEO
Brand entity consistency checklist: a step-by-step audit
A practical checklist to audit and fix how your brand is described across your website, structured data, profiles and directories — for search and AI.
Author
Prithvi Somavarapu
Founder & CEO, Prisol
Prithvi Somavarapu founded Prisol Soft Technologies in Hyderabad and leads its strategy and client work. He has worked hands-on in search since publishing his own sites in the mid-2010s — the 2016 Diwali event blog documented in Prisol’s case study archive is one of those early projects — and later built Prisol’s free Google SERP Simulator.
Today his focus is on how brands are discovered across both traditional search results and AI-generated answers: how pages are crawled and understood, how entities are described across the web, and how to measure visibility honestly when AI answers vary from one prompt to the next.
Published work
GEO
How to earn citations in AI answers
Evidence-based ways to make your pages more likely to be cited in AI answers from Perplexity, ChatGPT, Google AI Overviews and Copilot — and what to avoid.
AI Search
How to measure AI share of voice: a step-by-step method
How to measure AI share of voice: mention, recommendation and citation share across ChatGPT, Gemini, Perplexity and Copilot, with worked maths.
Technical SEO
JavaScript rendering and AI crawlers: make sure your content is visible
Why JavaScript-only content can be invisible to some crawlers, how to test your pages, and the rendering approaches that keep them readable by search and AI.
AEO
Structured data for AEO: what schema markup does — and doesn't do
How structured data supports AEO, which schema types are worth implementing, Google's rules, and why markup alone won't get you into AI answers.
SEO
Topical authority: how to plan topic clusters that search and AI trust
How to build topical authority with topic clusters — mapping questions, hub and supporting pages, internal links and upkeep — for search and AI retrieval.
Entity SEO
What is entity SEO? How search and AI understand brands
Entity SEO in plain English: what entities are, how search engines and AI connect them to facts, and how to make your brand a clear, consistent entity.
AI Search
Zero-click search and AI summaries: what the evidence says
What independent research says about clicks when AI summaries appear in Google, how to interpret it, and what it means for SEO and AI visibility strategy.
Technical SEO
AI crawlers and robots.txt: which bots do what, and what to allow
OAI-SearchBot, GPTBot, ChatGPT-User, PerplexityBot, Google-Extended and more — what each AI crawler does, and how to set robots.txt rules deliberately.
AEO
Answer engine optimization: how to write answers machines can extract
A practical guide to answer engine optimization — how to structure pages so search and AI engines can find, extract and attribute your answers.
AI Search
How to measure AI visibility — and what you can't measure
A method for measuring brand visibility in ChatGPT, Gemini, Perplexity and Copilot — prompt sampling, the metrics that matter, and the limits to report.
SEO
Off-page SEO today: from link building to earned authority
Off-page SEO has moved from volume link building to earned authority — links, mentions and citations that also shape AI answers. What to do and what to stop.
GEO
What is generative engine optimization (GEO)? A practical definition
Generative engine optimization explained — what GEO is, how it differs from SEO and AEO, what it can influence, and where its limits are.